One of the challenges in all our busy lives is the huge amounts of information we receive daily - in fact at times is can be quite overwhelming.
As many of you know we produce a weekly eNEWS which highlights a few critical bits of information relevant to that week - and in tracking the opening rates we are continually distressed that our average ‘open’ rate is just over 30%, and the open rate by Heads of Boarding is still under 50%. It makes us wonder how people know what is going on if the emails aren’t even opened.
Another observation is the number of people who call to ask a simple question - one which was actually answered in the email we had sent them which prompted the call, but they hadn’t read the whole email.
Anyway - enough whinging - we are keen to hear more about how we can make our communications better - don’t be frightened - let us know!
Chief Executive Officer
Australian Boarding Schools Association